Word/Brand/CSR Consultants
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Ideal CSR: 2012 Annual Review, with snakes and ladders
theme to correspond with the year's activity.
(Click on each image to enlarge)
View the pdf file here
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Ideal Word, Brand & CSR: All Ideal's services
are summarised in a postcard, which can be viewed 4 ways; the spiral form
of their logo is reflected in the central text.
(Click on each image to enlarge)
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Ideal Brand: Mailed to creative agencies, this leaflet
draws on a number of poignant associations: the relationship between an
unfurling fern - the origin of Ideal's own spiral motif - and the unfolding
of a business plan; the leaflet itself unfolds from A6 to A4. Litho printed
using their company colours on 100% recycled paper and supplied with matching
stickers for envelopes.
(Click on each image to enlarge)